About US
Our focus on building relationships extends beyond our treatments to a deep care and compassion for our local Martinsburg community.
CARE FOR OUR LOCAL COMMUNITY
We tailor each consultation to your needs and goals, creating a custom treatment plan ensuring that your concerns are addressed with care and attention.
TAILORED, CLIENT-CENTRIC APPROACH
We have the highest standard for our staff in experience, skill, and ongoing education. Our treatments are backed by the latest techniques, technologies, and innovations.
COMMITMENT TO EDUCATION & EXCELLENCE
Our medical director Hilary Dean, MSN, FNP-C's medical and dermatology background ensures safety, medical precision, and a deep understanding of skin health.
OUR EXPERIENCED MEDICAL DIRECTOR
Our spa is designed with intention to promote an all-encompassing, relaxing, and rejuvenating experience—there's nothing cold or sterile about our location.
WARM & INVITING ENVIRONMENT
We specialize in delivering exceptional results that enhance, not overpower, your natural beauty—for confidence and comfort in your own skin.
NATURAL HARMONY, UNPARALLELED RESULTS
What makes us different?
IN-DEPTH EXPERIENCE. REAL RESULTS
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areas of expertise
credentials & certifications
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Hilary Dean, MSN, FNP-C is a highly experienced family nurse practitioner with over 9 years of experience in the medical field. She holds a BS in Nursing from West Virginia University and an MSN/Nurse Practitioner Degree from WV Wesleyan College. Her specialized knowledge in medical and cosmetic dermatology adds a unique dimension to her skill set, allowing her to provide safe, accurate, and effective solutions to clients seeking aesthetic services, whether via services like laser treatment, injectables, or chemical peels.
As the Nurse Practitioner and Medical Director of Canova Aesthetics, Hilary's expertise lies in the realm of full facial balancing and renewal. She is deeply committed to the belief that a holistic approach to facial aesthetics yields the most remarkable natural results.
Upon arriving at our front desk, you will be welcomed to relax in our comfortable waiting area while your dedicated specialist prepares to provide you with exceptional care. They will personally greet you and guide you through the preparations for your service, ensuring your comfort and satisfaction throughout.
Following your treatment, your specialist will take the time to discuss your personalized aftercare plan and address any inquiries you may have. Our hope for your visit is that you leave feeling cared for, relaxed, and ready to "step into your light."
What is it like to visit Canova?
We'll schedule a virtual or in-person consultation at a time convenient for you.
CONSULTATION SCHEDULING
You can reach out via phone, email, or our contact form. Our responsive team ensures prompt responses.
INITIAL INQUIRY
You begin your journey by reviewing our website, services, and testimonials, learning about our approach and offerings.
Exploration & Research
6. ONGOING RELATIONSHIP
5. POST-TREATMENT CARE
4. TREATMENT EXPERIENCE
3. BOOKING & PREPARATION
2. CONSULTATION & CUSTOMIZATION
1. EXPLORATION & INQUIRY
There are no surprises or hidden fees with us. You'll receive a comprehensive breakdown of costs during your consultation.
TRANSPARENT PRICING
We create a tailored treatment plan that aligns with your goals. This may involve a combination of services to achieve optimal results.
CUSTOMIZED TREATMENT PLAN
During your consultation, you'll meet our team, share your concerns, and ask questions. Our team will guide you through your options based on your goals.
IN-DEPTH CONSULTATION
6. ONGOING RELATIONSHIP
5. POST-TREATMENT CARE
4. TREATMENT EXPERIENCE
3. BOOKING & PREPARATION
2. CONSULTATION & CUSTOMIZATION
1. EXPLORATION & INQUIRY
You have the opportunity to ask any remaining questions before your appointment.
ADDRESSING CONCERNS
We provide you with pre-treatment instructions, including skincare routines and any necessary restrictions.
PREPARATION GUIDANCE
Our team will assist you in scheduling an appointment that suits your availability and preferences.
SCHEDULING APPOINTMENTS
6. ONGOING RELATIONSHIP
5. POST-TREATMENT CARE
4. TREATMENT EXPERIENCE
3. BOOKING & PREPARATION
2. CONSULTATION & CUSTOMIZATION
1. EXPLORATION & INQUIRY
Our skilled professionals perform the chosen treatments with precision, ensuring your comfort and safety throughout.
TREATMENT & EXECUTION
Our inviting environment is designed to promote relaxation and a sense of well-being.
COMFORT & RELAXATION
You'll arrive at our spa, where you're warmly welcomed by our team.
WARM WELCOME
6. ONGOING RELATIONSHIP
5. POST-TREATMENT CARE
4. TREATMENT EXPERIENCE
3. BOOKING & PREPARATION
2. CONSULTATION & CUSTOMIZATION
1. EXPLORATION & INQUIRY
Our team checks in with you to monitor progress and address any post-treatment questions or concerns.
FOLLOW UP
You'll receive detailed aftercare instructions to ensure optimal results and minimal downtime.
GUIDANCE & AFTERCARE
6. ONGOING RELATIONSHIP
5. POST-TREATMENT CARE
4. TREATMENT EXPERIENCE
3. BOOKING & PREPARATION
2. CONSULTATION & CUSTOMIZATION
1. EXPLORATION & INQUIRY
We offer membership programs, discounts, and special offers to express our gratitude for your trust.
EXCLUSIVE BENEFITS
You'll receive valuable resources, such as skincare tips and information on upcoming promotions and events.
EDUCATIONAL RESOURCES
We foster an ongoing relationship with you, providing support for your evolving needs and interests.
CONTINUED SUPPORT
6. ONGOING RELATIONSHIP
5. POST-TREATMENT CARE
4. TREATMENT EXPERIENCE
3. BOOKING & PREPARATION
2. CONSULTATION & CUSTOMIZATION
1. EXPLORATION & INQUIRY
OUR SIGNATURE PROCESS
Marcy's strong background in customer service and finance equips her with exceptional interpersonal skills, empathy, and a strong focus on client satisfaction. These skills are essential for creating a welcoming and supportive environment in a medical spa, ensuring that clients feel comfortable and cared for throughout their experience. Her attention to detail, financial acumen, and ability to handle high-pressure and demanding situations with grace and professionalism create a positive and successful environment for Canova's clients and staff alike.
Head of Customer Service & Inventory Management
MARCY PATRICK
Jennie's extensive experience in marketing within the aesthetics field and a strong legal background brings a deep understanding of industry trends, customer preferences, and the market's landscape. With the goal of connecting with the the people of Martinsburg to provide best-in-class aesthetics services to the community, her work in developing relationships with both new and current clients supports the business side of Canova. Her experience in contract law, management, and team development brings valuable skills to Canova's leadership team.
HEAD OF BUSINESS MANAGEMENT
JENNIE STEWART
Hilary's diverse background includes 9 years of extensive experience in inpatient pediatric care, urgent care, dermatology, and aesthetics. Her advanced training as a nurse practitioner and background in dermatology enables her to deliver accurate, effective, and holistic care to a wide range of clients. Hilary's empathetic and compassionate approach fosters strong patient relationships built on trust and understanding. She actively listens to her clients and educates them about their conditions and options, empowering them in their aesthetic journey.
MSN, FNP-C
FOUNDER & MEDICAL DIRECTOR
HILARY DEAN
MEET OUR team
From the moment we met her, it was clear she was the perfect fit. Shelby brings 11 years of experience in the med spa world, holding a master esthetician license from the National Coalition of Estheticians Association and recently earning her registered nursing degree. Passionate about learning and educating her patients, Shelby is certified in various modalities, with a special place in her heart for laser and light therapy.
She firmly believes in a comprehensive approach to cosmetic treatments, ensuring your personalized journey. You can find several of her impressive before & afters published in Sciton’s clinical data for broadband light treatments! Join us in welcoming Shelby to our team! With her expertise and dedication, she’s set to elevate your Canova Aesthetics experience.
Registered Nurse & Master Licensed Aesthetician
Shelby Wilkinson
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